Mukesh Ambani eyes fast fashion supremacy with Shein. Are Trent, Nykaa at risk?

By offering dresses starting as low as Rs 199, billionaire Mukesh Ambani-led Reliance Retail has now sparked a fast fashion war in India by relaunching Shein and taking an online-first approach to challenge both Tata Group’s Trent-owned Zudio and Nykaa Fashion.

While India’s overall fashion…