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60% FMCG Companies Say Quick, E-Commerce Crucial To Boost Sales: NielsenIQ

Companies such as Hindustan Unilever Ltd., Godrej Consumer Products Ltd., Dabur India Ltd., Nestle India Ltd., Colgate Palmolive Co., Marico Ltd. and Adani Wilmar Ltd. have been rapidly growing their share of online sales to make quick bucks. They derive higher margins from increased sales of…

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